Whether you’re trying to start a new law firm on a budget or are more established, SEO is one of your most essential marketing tools. Of course, marketing only makes sense if you’re making more money than you’re spending. So are law blog writers worth it?
What do law blog writers do?
Law blog writers write legal content for law firm websites and other legal content marketing materials. Blog posts are one of the most commonly used tools for SEO, but legal content writers also write other content like practice area pages, FAQ pages, social media posts, and more.
Do you need a blog, or are practice area pages enough?
There is no inherent difference between a blog post and a practice area page when it comes to search engines. Search engines look at both of them as a webpage on the internet. It all comes down to how you use them as part of your digital marketing strategy.
A general litigator might have a list of practice area pages that look like this:
- Personal injury
- Criminal defense
- Family law
- Contract disputes
They’ll then have dozens or hundreds of blog posts covering specific topics under each practice area and linking to the main practice area page. On a site like this, the practice area pages are mainly for selling, and the blog posts are what gets the law firm found in search results.
A different strategy is to have many practice area pages. For example, a criminal defense attorney might have a practice area page for every crime. Instead of blog posts, they’ll have detailed information about each offense, its consequences, and the defenses on their practice area pages.
At the end of the day, it doesn’t matter if you use blog posts or practice area pages to market your law practice. The key is that you have content about the keywords you’re targeting.
Can you write your own blog posts?
Especially if you’re trying to launch a new firm on a budget, you may be wondering if you can just write your own blog posts or web content. You can certainly set up a basic WordPress website in a few hours. The hard part is knowing how to make it rank and then having the time to keep up with writing your blog posts or adding practice area pages.
What do you need to know to write your own law firm blog posts?
SEO and content writing just isn’t taught in law school. You need to learn all of the following.
- Basics of SEO like making your website easy to navigate, making sure you appear in searches, and tracking your performance.
- How to choose the keywords you need to focus on to come up in searches. Hint: What your clients are searching for isn’t always the same as how you view a topic. It’s also important to use keywords properly so that your content ranks well.
- How to write for SEO. This is different than writing a legal brief or law journal article. You want your content to be easy to read while also incorporating the technical aspects of SEO that will improve your ranks.
Do you have time to write your own law firm blog posts?
SEO takes skill, but you don’t need to be a rocket scientist to figure out legal blog writing. What you need to write high-quality posts is time.
- Do you have time to learn what you need to do?
- Do you have time to keep up with SEO changes like a Google search engine algorithm update that means you need to change your strategy?
- Do you have weekly time to add new content or update your old content?
- What happens when you’re on trial?
- What happens when you’re overloaded with legal work?
- What happens when search engines think your law firm website is inactive or unfresh because you only work on your blog when business is slow?
Are law blog writers worth it?
Let’s say you’re a criminal defense attorney and you have nothing on your website about DUI. If you use a writing service to build out your DUI content and start picking up more DUI cases, the law blog writer is worth it.
Potential clients are searching for all different kinds of practice areas, cases situations, defenses, penalties, whether they can sue someone, and all sorts of different topics. Getting found in searches for these topics directly translates to more clients for you.
When it comes to SEO, having a writer with legal experience is also important. Since the content will be under your name, you want to both look like an expert and make sure your content follows the legal marketing ethics rules.
There are certainly lawyers who successfully write their own law firm content. If you’re too busy or just don’t want to do it yourself, hiring a law blog writer will help you meet your marketing goals.