Business Tips

Building a Website that Gets More Clients: SEO Writing for Professionals

Whether or not they successfully follow it, most professionals have at least heard the message of not allowing their online writing to read like a journal article or to be filled with jargon. Subjectively good writing is only half the equation, though. If you want your online content to draw new clients to your firm by increasing your search engine rankings, you also need to understand the technical aspects of content marketing and the science behind SEO writing.